Audio Brand Management
Implementing and managing your audio assets
Audio branding continues to gather steam as an essential marketing and communication element because, in a digital world, you can only communicate to eyes and ears; hence it is vital to create an engaging audio user experience for your brand. But just like a visual identity, an Audio Identity is only creating brand value if it is easily accessible, implemented, and used consistently across all brand touchpoints.
When creating a coherent audible brand experience, it is key to make sure that the sound, whether it is an Audio Logo, Music Composition or Sound Design, are activated across channels and meets and exceeds user expectations. It should be optimized to each touchpoint to align with the desired perception of the brand.
Consequently, it is crucial for brand users, collaboration partners, and creators of content to have easy access to all audio assets and guidelines, to make sure that they know why, how, and where to use the different audio assets. We ensure this via a Digital Asset Management (DAM) Platform, including guidelines for support, management, and collaboration.
We got you
We assist your Brand Managers in managing all your new audio assets and creating consistent audio UX across all brand touchpoints. Our team delivers on-going consultancy to make sure that all of your audio elements are being used accordingly to strengthen the brand.
We assist in creating new content from the Sound & Music Toolbox, to help make sure that you have the best possible auditory storytelling for your specific needs. If needed, we can also expand on the Toolbox with more elements, making it fit more situations and types of branding.
Whatever your needs are, we will assist you in managing your new audio identity, making it as strong as possible from the get-go through effective implementation and activation. Watch our video where we discuss common challenges and difficulties that clients often bring to us. You may be able to identify your current situation in one of them.
The Audio Brand Platform
The Audio Brand Platform is an online, secure, cloud-based solution that lets you store the Sound & Music Toolbox, audio guidelines and other brand elements all in one place.
This allows you to implement and use the audio assets smoothly and flexibly across the whole organization when implementing the audible assets to all brand touchpoints.
The platform features:
- Management of all audio and music assets, as well as all other brand assets like films, TVC, radio spots, pictures, etc.
- Delivery and storage of the Sound & Music Toolbox
- Guidelines for easy use and implementation of the audio elements
- Easy access for brand managers, content creators, partners, and agencies
- Online approval handling and comments for changes
- Support and collaboration platform with clients and partners
