Sonic Minds is a Sonic Branding Agency, specialized in audio branding, sound design, and music production.
Driven by the power of music’s sound and soul, we strengthen brands and products by creating engaging audio experiences in all brand touchpoints.
How we work
An Audio Identity is a brand’s audible expression, translating your brand’s overall message and attributes into audible elements and using them consistently across brand touchpoints.
Below, you can find our three step process to achieving this.
Audio Concept & Strategy
By converting brand image, purpose, and values into meaningful sound and music experiences, we create coherent, strategic, and emotionally engaging Audio Identities
Audio Production & Composition
Our network of specialized musicians, sound designers, and mastering engineers ensures that you always get the most qualified resources to create your audio.
Audio Brand Management
As your Audio Branding Agency, we assist Brand Managers in creating coherent and engaging audio user experience across all brand touchpoints
Ready to make your brand stand out?
Get in touchCopenhagen based – Global reach
Since 2004, we have helped our clients strengthen their brand and products with sound and music. Even though Audio branding is one of the newest players in marketing communications, it’s increasingly becoming one of the most valued ones. Music is vital in today’s digital world to take the customer experience to new heights by creating emotions and engaging interaction.
We combine our Danish heritage and knowledge for high-end audio and sound production with our Scandinavian tradition for great quality and design. Together with our global approved partner network of skilled musicians, sound designers, and mastering engineers, we deliver the absolute best solutions to our clients.
We strive to convert brand values and visions into harmonic and meaningful audio and sonic branding experiences through audio identities, custom-made music production, sound designs, audio logos, etc.
How Does Your Brand Sound?
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Philosophy
Everyday we are getting bombarded with sounds and music by brands and devices that want our attention. The result is often the opposite. We walk away from the noise, turn off the sound or use anti-noise cancellation devices to get some kind of rest.
So what should a brand do in a sound-saturated and sometimes audio polluted world?
We have a simple philosophy: When we break the silence, it has to create more meaning than the silence itself. Otherwise, we’re just making noise.
So just because we can add sound and music, does not mean we should. Sound and music are very effective marketing tools, but they can create the opposite effect when used inadequately.
You, as a brand, are probably already using sound. So it is not a question whether you want to do audio branding. It is about how you want to use your brand’s audio landscape to create more effective, engaging, and meaningful communication.
With more than 18 years of experience, we have made it our ultimate mission to broaden the musical horizons of both companies and customers.
Besides creating valuable and meaningful audio branding strategies, we want to teach companies about the power of audio and sonic branding and why it is such an essential element of a marketing strategy.
Karsten Kjems, Founder – Sonic Minds