Join Our Exclusive Live Webinar!
A Journey of Sight and Sound
The Collaboration to Build tabii’s Global Brand, March 11th, 15:00 – 16:00 (CEST).
What do you get when you mix sound, design, and storytelling? A brand to connect with a global audience of nearly a billion.
Join experts from Sonic Minds, Saffron and TRT for a behind-the-scenes look at how we built a brand for tabii—Türkiye’s new global streaming service. In this exclusive webinar, we’ll explore how a brand’s look, feel, and sound come together to create something truly memorable.
What You’ll Learn
- Why Sound is a Vital Part of Brand Strategy
We’ll uncover how sonic identity enhances brand recognition, builds emotional connections, and ensures consistency across global markets. - How Design and Storytelling Capture Attention
We’ll explore how visual, verbal, and sonic elements work together to create a compelling, immersive brand experience that resonates with audiences. - The Making of tabii – Lessons in Global Brand-Building
We’ll take you behind the scenes of tabii’s development, sharing key insights from Sonic Minds, Saffron and TRT on crafting a brand that stands out in the streaming landscape.
About the presenters
Aqeel Ahmed
Head of Marketing and Brand Strategy, TRT
Aqeel is Head of Marketing and Brand Strategy at TRT, leading the brand strategy for tabii, their global streaming platform.
Having launched Disney+ in multiple international markets and shaping strategies for brands like Fox and National Geographic, Aqeel knows a thing or two about what clicks with audiences (Or what audiences click). He claims he can spot a compelling story or opportunity from miles away (even with his caffeine quota unmet). Building consumer subscription businesses in global markets is his bread and butter.
Roberto Verona
Creative Director, Saffron
Roberto Verona is a Creative Director at Saffron, where he oversees the quality of design outputs across various projects.
Before joining Saffron in 2011, Roberto worked at Icon Medialab, Addison and John Ryan Company. His experience spans branding projects for clients such as Proximus, Abu Dhabi Ports Group, Volotea, Sodexo and Generali. Born in Italy, he studied at ISIA Urbino and speaks Italian, Spanish and English.
Efekan Dundar
Senior Brand Strategist, Saffron
Efekan Dundar is a Senior Brand Strategist at Saffron with experience leading strategic projects for clients like Meta, VRT, tabii (TRT), MCH Group and Art Basel.
Before joining Saffron in 2021, he worked on award-winning campaigns for Diageo and Greene King in the FMCG sector. Efekan’s work focuses on building future-proof brands that blend commercial ambition, creative potential and cultural impact.
Anton Sherar
Creative Lead, Sonic Minds
Anton Sherar is an award-winning Creative Lead & Audio Branding Specialist at Sonic Minds. He has led impactful projects for brands like ASUS, tabii, ConocoPhillips, ATG, Orca Security, and many more. His expertise lies in creating unique audio identities that amplify brand recognition and foster emotional connections.
Hind Makki
Branding & Marketing, TRT (Moderator)
Hind Makki is a brand strategist at TRT’s digital streaming platform, tabii.
An interfaith educator with a degree from Brown University, she founded Side Entrance, an award-winning website documenting Muslim women’s prayer experiences. She has advised projects on mosque inclusion and was named one of CNN’s 25 Influential American Muslims for her work in diversity and representation.
